Team: STARFISH Channel Builders


We play an active leadership role in all STARFISH projects, using our executive-level experience to ensure our clients achieve their desired business outcomes.

Richard Mason


	Richard Mason also has over 20 years experience in solutions delivery, and has led change in such sectors as healthcare, government, financial services and telecommunications. Richard's specialties include program management, business development, change management and e-commerce. He has served as executive and senior manager of Health Insurance BC, Pacific Blue Cross and TELUS.

Michael DeSandoli


	Michael DeSandoli has over 20 years experience in solutions delivery. He is an acknowledged leader in such industries as aerospace, retail, financial services and high-tech manufacturing. Michael's specialties include online channel building, business development, IVR and sales operations. He has served as an executive and senior manager of Future Shop, Canaccord Capital, TELUS and Creo.


Our consultants come with a track record of business leadership and project successes in their respective fields.

Myrna Bennefeld


	Myrna has over 20 years operational and consulting experience, specializing in project management. She has specialized in call-centre, telecommunications and customer-service projects. Myrna is on the board of Variety, the Children's Charity, and chairs the Variety at Work committee.

Jim Cardwell


	Jim Cardwell has over 20 years experience successfully executing complex technology projects. As an IT specialist, Jim has experience in government, industrial, distribution and sales, and pharmaceutical organizations. Jim has led projects to build or procure global and highly-regulated clinical, financial, SFA and mobile business systems.

Simon Lucas

Simon Lucas has nearly 25 years international experience in planning and leading the development and delivery of transformational business change, including the launch of innovative new services. Typically these have significant technology considerations, often with substantial contact centre and internet components.

His work includes the public, private and not-for-profit sectors notably in finance, tourism and health care. His clients have included The US Forest Service, US Army Corps of Engineers, BC Ministry of Health, Health Canada, Capital Health Region, TELUS, ISM-BC, MAXIMUS, Alberta Community Development, BC Parks, Alberta Parks, Parks Canada, Phillips Hager & North, Goldman Sachs, Rocky Mountain Railtours, BC Paraplegic Association, WorldRes AG.


At STARFISH, we work with a number of associates who bring their specialist skills to our channel-building projects.

Mark Clancy

Mark Clancy has over 17 years experience in project and business management. He recently project-managed the introduction of Best Buy Canada’s customer loyalty program, RewardZone, which enrolled several hundred thousand customers in the first year. He has successfully managed complex technology projects in Canada, the US and Australia in a variety of industry verticals. Mark is a Professional Engineer, has an MBA from the University of Western Ontario (Ivey), and is CEO of IGENO, a leading provider of management reporting solutions.

David Flaherty

David Flaherty is an expert in the management of privacy and information policy, an area in which he has specialized since 1964.

As a consultant, David provides strategic advice on the management of privacy issues, conducts assessments of privacy compliance and Privacy Impact Assessments, and develops privacy codes to comply with current legislation.

David served a six-year, non-renewable term as the first Information and Privacy Commissioner for the Province of British Columbia (1993-99). He has spoken widely on the subject, and has written or edited fourteen books.