At STARFISH, we can help you imagine,
create, and measure the success of your sales and
service channels.
Imagine
We can help you evaluate the effectiveness of your existing channels. Do they serve the segments you need them to? Are they delivered in the most cost-effective way? Do they have the right blend of online and offline access?We can analyze your current situation and evaluate progress towards your goals. We can evaluate alternative approaches, conceptualize projects and help you make the business case for change.
Create
We can help you build your new online and offline channels. We plan and manage programs of work including business requirements, technology, organizational change, marketing and promotion.
Remember that technology is only a part of the solution - often not the largest part. Your technology solution will likely include applications:
- Call centre systems
- Interactive voice response systems (IVR)
- Mobile applications
- e-commerce
- Customer relationship management (CRM)
- Sales force automation (SFA)
Measure
"If it matters, measure it"If it's important enough to change or develop, it's important enough to measure. We can help you choose the appropriate metrics to validate that you receive the payback and success you are looking for. We can perform periodic "success audits" to gauge whether the benefits you wanted are being realized.
Solutions...
Program Management
We help you achieve measurable business outcomes for your channels by providing disciplined program management. We direct the activities of your staff and vendors, bringing our multi-channel and industry expertise.
Business Analysis We capture your channel business requirements, contributing our own expertise. We help you answer the key questions that will make your channels most effective.
General Contracting We select and manage the most suitable suppliers to meet your individual channel development and operational needs. Whichever functions you want to outsource, from technology to marketing, we bring the insight to get you the best value from your investments.
Business Analysis We capture your channel business requirements, contributing our own expertise. We help you answer the key questions that will make your channels most effective.
General Contracting We select and manage the most suitable suppliers to meet your individual channel development and operational needs. Whichever functions you want to outsource, from technology to marketing, we bring the insight to get you the best value from your investments.