At STARFISH, we can help you imagine, create, and measure the success of the channels.

Imagine

We can help you evaluate the effectiveness of your existing channels. Do they serve the segments you need them to? Are they the most cost-effective solution? Do they have the right blend of online and offline access? 

We will analyze your current state and contrast with your goals. From that we will recommend an approach, scope and business requirements and help you make the business case for change.

Create

We can help you build your new online and offline channels. We plan and manage the program of work including business requirements, technology, organizational change, marketing and promotion. 

Remember that technology is only a part of the solution - often not the largest part. Your technology solution will likely include applications:

• Customer relationship management (CRM)
• Sales force automation (SFA)
• Call centre systems
• Interactive voice response systems (IVR)
• Mobile applications
• e-commerce

Measure

"If it matters, measure it"

If it's important enough to change or develop, it's important enough to measure. We can help you choose the appropriate metrics to validate that you receive the payback and success you are looking for. We can perform periodic "success audits" to gauge whether the benefits you wanted are being realized. 

Program Management

We help you achieve measurable business outcomes for your channels by providing disciplined program management. We direct the activities of your staff and vendors, bringing our multi-channel and industry expertise.

Business Analysis

We capture your channel business requirements, contributing our own expertise. We help you answer the key questions that will make your channels most effective.

General Contracting

We select and manage the most suitable suppliers to meet your individual channel development and operational needs. Whichever functions you want to outsource, from technology to marketing, we bring the insight to get you the best value from your investments.