Michael DeSandoli and Richard Mason are pleased to announce the launch of a new Vancouver-based firm, STARFISH Channel Builders.

STARFISH is all about helping organizations connect with their customers in ways that provide the greatest value to both parties. In today’s “always on” world, consumers and businesses expect to connect on their own terms, when and how they choose: online, over the phone, face-to-face. And they expect the same level of service and information, regardless of the channel.

Formed in November 2005, STARFISH helps organizations build and reinvigorate their marketing, sales and service channels. STARFISH differentiates itself by employing seasoned executives who have built and operated channels in the Canadian marketplace.

STARFISH Principal Michael DeSandoli, a former e-business executive with Creo / Kodak and Future Shop, specializes in the retail and high-tech manufacturing sectors. “As a business manager, I was concerned with building revenues, but also controlling costs. I needed to provide the right experience for customers, using the lowest-cost channel that makes sense.”

President and CEO, Richard Mason, was formerly an executive at Pacific Blue Cross and Ionysys Technology Corporation. “Self-service channels in most organizations have grown up separately. They don’t share business objectives, and they certainly don’t provide a consistent experience for consumers”. Richard specializes in the health, insurance and telecommunications sectors.

STARFISH works directly with corporations to help them improve their call centre, web, direct sales and mobile channels. For more information, visit their web site at www.starfishcb.com.